Orsanmichele as Puzzling Reality Essay Example for Free

Orsanmichele as Puzzling Reality Essay Orsanmichele is a place where religion and great art come together. The church was initially build as the grain market and in the long road of its historical development it has became a Florentine church. Orsanmichele belongs to one of the most famous buildings in Florence. Florence is one of the most beautiful places in the world, where religion, mystery, art and history came together. Orsanmichele is known to be a gain market that shared a space with the image of the Virgin. Orsanmichele served both religious and civic functions and, therefore, the idea that Orsanmichele is place, where religion and art came together, is valuable. A small oratory dedicated to Saint Michael is seen in Orsanmichele. In the middle of the 13th century the Florentine government decided to make way for grained market and, in such a way, Orsanmichele emerged in historical context. Protecting the grain vendors from elements, Orsanmichele appeared to belong to great art due to its original brick structure and a number of arcades. In the end of the 13th century the Compagnia Della Madonna di Orsanmichele was formed to sign hymns to the Virgin and, in such a way, Orsanmichele obtained its religious meaning. Orsanmichele is known to depict vividly the market’s chaotic conditions during the famine in the 14th century. In the early 14th century a great fire damaged Orsanmichele and the image of Virgin was damaged as well. Then a new imaged was installed, but, it goes without saying that initial attitude towards it was distorted as the imaged proved to be inadequate as people believed the image of the Virgin was miraculous. The statuary of Orsanmichele is a relic of pride of Flroentine population and they constantly remind that a great art is a result of competitive climate. Summing up, Orsanmichele is entailed with religious meaning as the image of the Virgin was miraculous; and it was the place of great art as a number of great arcades, statues and sculptures are built there.

The Joy Luck Club Essay -- essays research papers fc

Everybody is different despite which culture they’re from, religion they practice or beliefs they accept as true. Finding one person of your same culture, practicing your same religion and believing all the exact, same ideas as you do is practically impossible. There are always a few factors that make you different from this person, and this idea is acceptable to most. Why then, if one found they were almost identical in thoughts and feelings as another individual, but found that this individual was of a different race, would this be considered unacceptable? There lingers an aroma of ignorance and naive ness around a few that make it so they’re blinded to the idea that a difference in ethnic backgrounds does not make a person inferior or superior. If one were to be categorized as inferior or superior, it would have to be based on their actions: whether it be wrong doings or accomplishments. The main characters in this story are a generation of mothers and their daughters. This story is told in sections as a narrative, where each chapter is recounted by a different woman. The mothers speak of their experiences growing up under the strict conditions in China. They told of how their marriages were predetermined and how they had to do as any male ordered. The daughters, on the other hand, being raised under American ways, told of their hardships with pressure given to them by their mothers. They spoke of American husbands, equality between both sexes, and how they’d rather believe that their futures could indeed be controlled. This novel being reviewed for recommendation in minority studies is The Joy Luck Club by Amy Tan, where the minority groups being presented are both the Chinese Gelman – Page 2 and women. The view seen of women in the United States is that of a rising class; once always under the wing of a male, but in the present day, rising to achieve equality. The view seen of Chinese women though, still remains that they are being held in the male’s shadow. â€Å"Reading scores†¦ and math scores†¦ for minority students are falling further behind those of white students† (Heartland Institute). This is from a report taken in the United States, which could be applied to China as well. There, though, only the women are the minority, instead of all Chinese. The Chinese men got the better educations,... ... get across to the youth before they have a mind of their own, they’d learn not to even notice the color of one’s skin, but to look only into their eyes, which is a doorway to what the mind thinks, the heart feels and the body experiences. Gelman – Page 6 Bibliography Hart’s War. Dir. Gregory Hoblit. With Bruce Willis, Colin Farrell, Terrence Dashon Howard, Vicellous Reon Shannon, Cole Hauser, Rory Cochrane and Marcel Iures. MGM, 2001. McAlister, Linda Lopez. â€Å"‘The Joy Luck Club’ A Film Review.† The Women’s Show. WMNF-FM (88.5). Tampa, FL. 02 Oct. 1993. RARA Foundation. â€Å"Minority Role Models.† n.d: n.pag. On-line. Internet. 21 Feb. 2002 Available WWW: HYPERLINK "http://www.minrm.com/index.html" http://www.minrm.com/index.html The Heartland Institute: School Reform News. â€Å"Minority Academic Progress Falters.† Jan. 1997: n.pag. On-line. Internet. 21 Feb. 2002 Available WWW: http://www.heartland.org/education/jan97/minority.html Tan, Amy. The Joy Luck Club. Maine: Thorndike, 1989

People’s Republic of China Essay

Different countries have different societal structures, cultural norms and ways of forming relationships. China has strong traditions and moral values, borne out of a long history. Food In China, food is an important part of life. The official Language of China is Mandarin. In the Chinese culture there are a vast of Morals and Values that range from humility to respect and are very important in the Chinese culture. There are two main religions in the Chinese culture. Taoism, also known as Daoism, is based on the teachings of the Tao Te Ching, which was written  in China in the 6th century BC. The emphasis is on finding spiritual harmony within the individual. Buddhism is the dominant religion in China. This began in India 2, 500 years ago and follows the teachings of the Buddha, â€Å"The Enlightened One. † In China, Mahayana Buddhism is particularly common. In this form of Buddhism the path to liberation involves religious ritual, meditation and devotion. The social structure of China is a hierarchical and formal social structure. For example, in the family, children are expected to respect their elders with the eldest  family member commanding the greatest respect In the Chinese culture family is defined as mother, father and children. When the female child marries she then is a member of her husband’s family and is no longer considered as a member of her family that she was born into. Therefore the family then consists of Mother, father, son and daughter n laws and children. The oldest male in the family has he most status. This person is considered to be the oldest and the wisest therefore has the most status. In the Chinese culture success is determined by purpose. The definition of purpose is the  reason for which something exists. Meaning, â€Å"Why are we here? † In the Chinese culture they strongly believe in a creator. The creator defines there purpose for them. Amy stated that â€Å"Every moment of every day, I live my life according to what I believe†. Every decision is based on a set of values that guides her in determining the direction she is to go. When asked if she considered her parent to be successful. Her response was yes. She feels as though her parent’s success is measured by what their purpose was. Her mother purpose was to be a house wife and  take care of the home and her father’s purpose was to work and to provide for the family. Education in the Chinese culture is very important. It starts when the child is very young and in the home. In China, parents are the first educators of their children. Therefore, family education is the most basic and important education model of their culture. Given the importance of family education, parents put more and more effort in educating their children and helping them grow as persons. Amy stated that her parent always demanded that she get good grades in school. She had to attend extra classes to help her achiever higher grades and she was continuously involved in numerous activities ranging from art, dance or musical classes. She stated that she didn’t have much of a say in choosing her classes or clubs that she was a member of. Her parents made all of these decisions for her. Chinese parents tend to care so much about their children’s studies that they don’t ask them to help in any other daily tasks. The primary requirement for children is to study hard, do well in exams and graduate from reputable universities so that they could have careers. The reason for this on one hand is children’s own good, as in a populated and highly competitive society like the Chinese, good academic scores can probably guarantee a bright future; on the other hand, it is a traditional value orientation that parents will be respected if their children have great achievements in society. Therefore, Chinese parents are willing to self-sacrifice and give up their own time, hobbies and interests in order to provide better conditions for their children. In the Chinese culture breakfat is the most important meal. Most Chinese persons start  there day out woth a bowl of Congee, which is like a watery rice that can be seasoned just to give it more flavor, it can be sweet or salty or even spicy and, sometimes, with vegetables, meat or mushrooms if the person chooses. Another typical food that the Chinese people eat for breakfast is Crullers, they call them also the â€Å"deep-fried-devils† and they are basically twisted strips of dough that been deeply fried in oil, they are very popular in the street stands. The Crullers always are eaten with congee. In China, food is an important part of life. Sharing a meal is the common way to socialize in the same way that We may go to a bar or pub for a drink. In the Chinese culture they have a strong ‘waste not, want not’ . This means they can make a meal out of just about any combination with rice or noodles. In the Chinese culture ricer and noodles are like bread to our culture. It’s a common part of every meal. I asked Amy if racism existed in China and she told me no. I asked her ‘what do you think of black people’ or ‘what do you think of Japanese people’, and the answers that she gave me were very racist responses. In my opinion her responses showed me that racism against black people may be the strongest form of racism in China. I asked her how would her family react if she had of married a black man. She stated that she would probably get disowned. She said this is because most black people are known to have very little status or money unless they are basketball players or entertainers. Now the racism against Japanese People in China is just as bad. Some children in China are taught hate songs against Japanese people in elementary school – and history books in China that deal with Japan focus almost exclusively on the terrible things  Japan did around World War II, ignoring much of Japan’s recent history. This project opened my eyes to the differences among cultures. I didn’t truly understand why some of my coworkers that were Chinese acted the way that they did. For example; Amy would never give a direct answer especially of the answer was no. This was because in her culture it was not a common thing to say no, and when one did say no it meant that the relationship was now ended. She would always say, I’m not sure or maybe. This then protected her from having to end out working relationship. She also was not very affectionate. In her  culture displays of affection were seen as disrespectful. I can remember a time when we had got some great news within out department and she was sitting next to me. I immediately reached out and hugged her because she was the main person that worked on the project with me. I felt a little weird after the embrace because I felt as though I violated her space. But after doing this research on her culture I now understand why. I started out in this class not understanding what I would truly learn from this. But after the assignment I have learned how to effectively communicate with coworkers of the Chinese culture.

Biography of Angelina Grimké, American Abolitionist

Angelina Grimkà © (February 21, 1805–October 26, 1879) was a southern woman from a slaveholding family who, along with her sister, Sarah, became an advocate of abolitionism. The sisters late became advocates of womens rights after their anti-slavery efforts were criticized because their outspokenness violated traditional gender roles. With her sister and her husband Theodore Weld, Angelina Grimkà © wrote American Slavery As It Is, a major abolitionist text. Fast Facts: Angelina Grimkà © Known For: Grimkà © was an influential abolitionist and womens rights advocate.Born: February 20, 1805 in Charleston, South CarolinaParents: John Faucheraud Grimkà ©Ã‚  and Mary SmithDied: October 26, 1879 in Boston, MassachusettsSpouse: Theodore Weld (m. 1838-1879)Children: Theodore, Sarah Early Life Angelina Emily Grimkà © was born on February 20, 1805, in Charleston, South Carolina. She was the 14th child of Mary Smith Grimkà © and John Faucheraud Grimkà ©. Mary Smiths wealthy family included two governors during colonial times. John Grimkà ©, who was descended from German and Huguenot settlers, had been a Continental Army captain during the Revolutionary War. He served in the state House of Representatives and was the states chief justice. The family spent their summers in Charleston and the rest of the year on the Beaufort plantation. The Grimkà © plantation produced rice until the invention of the cotton gin made cotton more profitable. The family owned many slaves, including field hands and household servants. Angelina, like her sister Sarah, was offended by slavery from an early age. She fainted one day at the seminary when she saw a slave boy her own age opening a window and noticed that he could barely walk and was covered on his legs and back with bleeding wounds from a whipping. Sarah tried to console and comfort her, but Angelina was shaken by the experience. At age 13, Angelina refused confirmation in the Anglican church of her family because of the churchs support for slavery. When Angelina was 13, her sister Sarah accompanied their father to Philadelphia and then to New Jersey for his health. Their father died there, and Sarah returned to Philadelphia and joined the Quakers, drawn by their anti-slavery stance and their inclusion of women in leadership roles. Sarah briefly returned home to South Carolina before moving to Philadelphia. It fell on Angelina, in Sarahs absence and after her fathers death, to manage the plantation and care for her mother. Angelina tried to persuade her mother to set at least the household slaves free, but her mother refused. In 1827, Sarah returned for a longer visit. Angelina decided she would become a Quaker, remain in Charleston, and persuade her fellow southerners to oppose slavery. In Philadelphia Within two years, Angelina gave up hope of having any impact while remaining at home. She moved to join her sister in Philadelphia, and she and Sarah set out to educate themselves. Angelina was accepted at Catherine Beechers school for girls, but their Quaker meeting refused to give permission for her to attend. The Quakers also discouraged Sarah from becoming a preacher. Angelina became engaged, but her fiance died in an epidemic. Sarah also received an offer of marriage but refused it, thinking she might lose the freedom she valued. They received word about that time that their brother Thomas had died. He had been a hero to the sisters, for he was involved in emancipating slaves by sending volunteers back to Africa. Abolitionism The sisters turned to the growing abolitionist movement. Angelina joined the Philadelphia Female Anti-Slavery Society, which was associated with the American Anti-Slavery Society, founded in 1833. On August 30, 1835, Angelina Grimkà © wrote a letter to William Lloyd Garrison, a leader of the American Anti-Slavery Society and the editor of the abolitionist newspaper The Liberator. Angelina mentioned in the letter her first-hand knowledge of slavery. To Angelinas shock, Garrison printed her letter in his newspaper. The letter was reprinted widely and Angelina found herself famous and at the center of the anti-slavery world. The letter became part of a widely-read anti-slavery pamphlet. The Quakers of Philadelphia did not approve of Angelinas anti-slavery involvement, however, nor of Sarahs less radical involvement. At the Philadelphia Yearly Meeting of Quakers, Sarah was silenced by a male Quaker leader. The sisters decided to move to Providence, Rhode Island, in 1836, where the Quakers were more supportive of abolitionism. In Rhode Island, Angelina published a tract, Appeal to the Christian Women of the South. She argued that women could and should end slavery through their influence. Her sister Sarah wrote An Epistle to the Clergy of the Southern States. In that essay, Sarah confronted Biblical arguments typically used by the clergy to justify slavery. Sarah followed that with another pamphlet, An Address to Free Colored Americans. While these were published by two southerners and addressed to southerners, they were reprinted widely in New England. In South Carolina, the tracts were publicly burned. Speaking Career Angelina and Sarah received many invitations to speak, first at anti-slavery conventions and then at other venues in the north. Fellow abolitionist Theodore Weld helped train the sisters to improve their speaking skills. The sisters toured, speaking in 67 cities in 23 weeks. At first, they spoke to all-woman audiences, but then men began to attend the lectures as well. A woman speaking to a mixed audience was considered scandalous. The criticism helped them understand that social limitations on women were part of the same system that upheld slavery. It was arranged for Sarah to speak to the Massachusetts legislature on slavery. Sarah became ill and Angelina filled in for her. Angelina was thus the first woman to speak to a United States legislative body. After returning to Providence, the sisters still traveled and spoke but also wrote, this time appealing to their northern audience. Angelina wrote an Appeal to the Women of the Nominally Free States in 1837, while Sarah wrote an Address to the Free Colored People of the United States. They spoke at the Anti-Slavery Convention of American Women. Catherine Beecher publicly criticized the sisters for not keeping to the proper feminine sphere, i.e. the private, domestic sphere. Angelina responded with Letters to Catherine Beecher, arguing for full political rights for women—including the right to hold public office. Marriage Angelina married fellow abolitionist Theodore Weld in 1838, the same young man who had helped prepare the sisters for their speaking tour. The marriage ceremony included friends and fellow activists both white and black. Six former slaves of the Grimkà © family attended. Weld was a Presbyterian; the ceremony was not a Quaker one. Garrison read the vows and Theodore renounced all legal power that laws at the time gave him over Angelinas property. They left obey out of the vows. Because the wedding was not a Quaker wedding and her husband was not a Quaker, Angelina was expelled from the Quaker meeting. Sarah was also expelled for attending the wedding. Angelina and Theodore moved onto a farm in New Jersey and Sarah moved in with them. Angelinas first child was born in 1839; two more and a miscarriage followed. The family focused their lives around raising the three Weld children and on demonstrating that they could manage a household without slaves. They took in boarders and opened a school. Friends, including Elizabeth Cady Stanton and her husband, visited them at the farm. Angelinas health, however, began to decline. American Slavery As It Is In 1839, the Grimkà © sisters published American Slavery As It Is: Testimony From a Thousand Witnesses. The book was later used as a source by Harriet Beecher Stowe for her 1852 book Uncle Toms Cabin. The sisters kept up their correspondence with other anti-slavery and pro womens rights activists. One of their letters was to the 1852 womens rights convention in Syracuse, New York. In 1854, Angelina, Theodore, Sarah, and the children moved to Perth Amboy, New Jersey, operating a school there until 1862. All three supported the Union in the Civil War, seeing it as a path to end slavery. Theodore Weld traveled and lectured occasionally. The sisters published An Appeal to the Women of the Republic, calling for a pro-Union womens convention. When it was held, Angelina was among the speakers. The sisters and Theodore moved to Boston and became active in the womens rights movement after the Civil War. All three served as officers of the Massachusetts Womens Suffrage Association. On March 7, 1870, as part of a protest involving 42 other women, Angelina and Sarah illegally voted. Death Sarah died in Boston in 1873. Angelina suffered several strokes shortly after Sarahs death and became paralyzed. She died in Boston in 1879. Legacy Grimkà ©s activism had a profound effect on the abolitionist and womens rights movements. In 1998, she was posthumously inducted into the National Womens Hall of Fame. Sources Browne, Stephen H.  Angelina Grimke Rhetoric, Identity, and the Radical Imagination. Michigan State University Press, 2012.Grimkà ©, Sarah Moore, et al.  On Slavery and Abolitionism: Essays and Letters. Penguin Books, 2014.

The Managed Health Company - Free Essay Example

Sample details Pages: 2 Words: 693 Downloads: 7 Date added: 2018/12/27 Category Health Essay Type Research paper Level High school Tags: Health Care Essay Did you like this example? As a company that majors in the provision of health care services, managed care has achieved the ability to expand its reach throughout all the corners of the United States. This has happened during the ten years prior to the current date. It started with a sole purpose of ensuring that the costs of the services being offered were cheap and affordable, fast and easy access in order to boost quick response by the team involved in service delivery as well as ensuring that the quality of the services being produced was high. Don’t waste time! Our writers will create an original "The Managed Health Company" essay for you Create order As early as the 1800s, one of the systems involving manage care service delivery was launched. It was established in order to carry out its activities as services of prepaid health, which were to be administered by the employers for those who were migrating into the United States so as to search for job opportunities. HMO Legislation Those who were at the front of managed care that was already modernized, group practice that was mainly prepaid were reduced almost to nothing by the development of service fee that was meant to carter for medicine under an insurance that was already indemnified at the period of the post World War two and it faced great stunting by organized medicine responses which were at an early time. HMO legislation in the time of the 1970s were greatly altered by the reforms upon health care early years, which was during the time of the 1960s. This generated a boost in the growth of HMO enrollment thereby forcing an acceleration as well in the period of the 1980s. Health reform whose standard gauge is the market has prompted the rise of the delivery of health care to the manage care version that is of the modern day. Within such a system, health care is administered by a small quantity of providers who are contracted at rates of reimbursement which are greatly minimized. Managed Care Organization Patients get directed to such contracted providers, and the decision generating of these providers on the other hand get influenced by the managed care organization (MCOs) using incentives that are financial and quality programs of assurance. An overall philosophy of care is shared by the MCOs. This is that the company is able to reward appropriateness as well as necessity. Over the period of ten years that prior the current date, a great variety of buildings and structures under the ownership of managed care, strategies as well as techniques have expansion and development. A certain level of threat is felt by producers as well as patients during the time of social movement in American medicine. During the falling that took place in 1995, as it is also described in an article in Health Care Financial Management, two PHOs were greatly challenged by the Federal Trade Commission and Department of Justice. This was so as to carry out negotiations upon rates of the hospital members. They however did not share any risk of finance within the members. A brief description is given upon the statements that provide a shield to the health care. This is of two forms of integration which are among providers of health care that would lead to the fact that efficiencies are generated.? A total of all the forms that lay out integration operate in large part by establishing dependencies among within that carry out production benefits through mutual cooperation in between the boundaries of the providers. In conclusion, the main general significance of risk sharing financial within the financial sector, of course, is that it leads to the creation of an incentive for all the current providers to be fully attentive in order to efficiently provide the services, and it also brings encouragement to the creation of techniques that could help promote efficiency among providers who are elsewhere but still within the network. The statements of Health Care bring provision of some examples of arrangements that share risks and therefore there is no limitation in the kinds of arrangements anyone chooses to put into consideration. Works cited Douglas. Mains. Physician Incentives: Managed Care and Ethics. Internet Scientific Publications. York. 2003. Print. Douglas A. Mains.Managed Care. 2013. Print.

Man and Nature in Stephen Cranes The Blue Hotel and The...

Man and Nature in The Blue Hotel and The Open Boat Stephen Crane uses a massive, ominous stove, sprawled out in a tiny room and burning with god-like violence, as a principal metaphor to communicate his interpretation of the world. Full of nearly restrained energy, the torrid stove is a symbol of the burning, potentially eruptive earth to which humans cling and of which they are a part. As a literary naturalist, Crane interpreted reality from a Darwinian perspective, and saw the earth driven by adamant natural laws, violent and powerful laws which are often hostile to humans and their societies, and he conceived of humans as accidents, inhabiting a harsh, irrational, dangerous world. Cranes famous depiction of the†¦show more content†¦In The Open Boat, Crane writes of the EXPERIENCE OF FOUR MEN FROM THE SUNK STEAMER COMMODORE (743). Having escaped the sunken ship, the four men--the cook, the correspondent, the oiler, and the captain--are now in a dinghy sailing obstinately in the midst of a seething ocean for the coast of Florida. From the beginning of the story till the end, one can admire these honest men, who confront such a dangerous environment. One passage that comes early in the story shows their honest acceptance of reality: A singular disadvantage of the sea lies in the fact that after successfully surmounting one wave you discover that there is another behind it just as important and just as nervously anxious to do something effective in the way of swamping boats (744). Passages like this one in which the characters personify nature in a negative way abound in this story. Of course, no wave is nervously anxious, but this interpretation of reality--as opposed to the interpretation that the characters of The Blue Hotel give--is one that actually attempts to point out some truth about dangerous nature; the men, in their human way, are accepting nature as it is. The joylessShow MoreRelatedThe Blue Hotel1797 Words   |  8 PagesWithin a letter written to a friend Stephen Crane once wrote â€Å" I always want to be unmistakeable†. (Greenfield 564) Crane wanted his short stories and poems to be read and unde rstood by all men. Despite criticism Crane enjoyed writing, and later wrote to another friend â€Å" my chiefest desire was to write plainly and unmistakeably so that all men (and some women) might read and understand† (Greenfield 562) Crane was a modern writer â€Å"He rejected both the theism and humanism of the nineteenth century†

Organic Pet Food Marketing Plan free essay sample

Provide Samples inside food bags of low-grade or non-organic quality with information outlining importance of quality and safety Partner with veterinarian associations and locally to provide samples Provide on pack premium sample at pet food stores for purchases related to pet entertainment or comfort (toys, grooming, houses, automated feeders, etc. ) Have pet â€Å"professionals† at pet stores at peak times provide free seminars on pet nutrition and health emphasizing importance of food quality that is consistent with our own eating habits and will reduce medical costs. Convenience of purchasing at grocery chains Strategy 3 Target Demographic: Lower income families Immigrants Single-parents Young under-employed and Students Blue-collar Workers Product: Natural Dry Dog and Cat Food Natural Dog and Cat Treats Pricing:Consistent with other traditional dog and cat foods Customers are extremely price sensitive and not loyal to brand. Purpose of low-grade â€Å"natural† product is to offer some safety guarantees at similar cost to create brand awareness and loyalty that may improve chances of upgrade to premium product with increase in income. We will write a custom essay sample on Organic Pet Food Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The advantage is it will provide opportunity for high volume sales, but the disadvantage of lowering the brand image as high quality. (Consider the Whole Foods model in contrast) Distribution Channel:Grocery Chains reaching target demographic Convenience Stores Wal-Mart Promotion:Local Billboards Provide on-shelf coupons and newspaper coupons Provide scanner coupons Contest game piece in food bags Have pet â€Å"professionals† at pet stores at peak times provide free seminars on pet nutrition and health emphasizing importance of food quality that is consistent with our own eating habits and will reduce medical costs. Convenience of purchasing is critical Strategy 4 Target Demographic: Similar Demographic Groups in Europe, Australia, and Canade Product: Premium and Mid Grade Certified Organic Dry Dog and Cat Food Premium and Mid Grade Certified Organic Dog and Cat Treats Pricing:See Strategy A B Distribution Channel:Grocery Chains Promotion:Hire Country Consultant for promotions strategy Strategy 5 Target Demographic: Existing Organic Pet Food Consumers Product: Premium Certified Organic Dry and Wet Dog and Cat Food Premium Certified Organic Dog and Cat Treats Pricing:Consistent with other premium dog and cat foods (maintain high price). These are the educated and brand loyal consumers that will remain consistent consumers if convinced of quality and commitment to environment, animals, and social justice. Currently a small portion of market, and competing for these customers does not currently make strategic sense. Distribution Channel:Organic and Natural Markets Promotion:Charitable giving and sponsorship of events/non-profits Provide Samples inside food bags of mid-grade or non-organic quality with information outlining importance of quality and safety Partner with veterinarian associations and locally to provide samples Provide on pack premium sample at pet food stores for purchases related to pet entertainment or comfort (toys, grooming, houses, automated feeders, etc. ) Works Cited and Appendices Barnes, Nora.